THAT ADVERTISING WORKFOLIO
Copywriting, editing, proof-reading, rewriting for print & digital.
Producing content for various mediums (website, EDMs, app, Google Ads, blogs, SMS etc.)
Ads for search (PPC), social and display campaigns
Keywords research as required for SEO
Curating a start to completion social strategic analysis.
Building monthly content calendars, for a variety of brands in sectors ranging from F&B, FMCG, Healthcare, Real Estate, IT & Tech with a creative and strategic viewpoint.
Inclusive of idea generation, hashtag research, and design concepts.
Implementing an editorial calendar to manage content and plan specific, timely marketing campaigns.
Planning, execution, measuring experiments and conversion tests on platforms.
Practicing in-depth knowledge of all social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn etc.) and using each at its best to meet with clients’ objectives.
Creative collaboration with designers/creatives, and commercial leads to develop creative strategy synced with the brand messaging.
Development of monthly social reports across all platforms to assess effectiveness.
Managing monthly media timelines and content calendars.
Research on content aiming at the U.A.E, Saudi, Bahrain, Egypt, Jordan, Kuwait, and The French Pacific regions.
Coining brand-centric hashtags to convert into future campaigns.
Interpreting a creative direction and adapt points into persuasive copy concepts.
Authoring snackable content, and designing the way of storyscaping for a brand.
Reinventing a brand's personality via its voice, to deliver the promise of an experience, to the audience. Alongside, a design-thinking approach, inspired to lay the most suitable foundation, and curate a larger picture approach with all things related to creatives & brand strategies, with the tools of penned content is what I love doing.
The brands that have been my canvas to fresco on, and the agencies I have worked with.